![]() ![]() Remember typically that even smartphones won’t be able to show all the allowed 70 characters of the description. Make sure to create a smaller version text ad for mobile. Then, just set your device targeting uniquely as you desire and bid accordingly in your default CPC or keyword bid.įor many advertisers the ability to continue to segregate out advertising programs that target mobile only and desktop and tablets together separately will be worth the time to look carefully at advertising on Bing Ads if you are not already advertising there.ĥ. ![]() It is easy to create “mirror” campaigns or ad groups by using Bing Ads Editor and the copy and paste function. AdWords Enhanced Campaigns will only allow you to bid up or down on the mobile setting at the campaign level, but Bing Ads continued to allow you full control and even the ability to create a separate campaign or ad group to target advertising uniquely for mobile devices, tablets, or desktops.Īlthough you cannot adjust bids incrementally by device in this screen, by setting up separate ad groups or campaigns and targeting different devices you have full bid control. In “Targeting” underneath the demographics options you can select which devices to show your ads on desktops, mobile devices with full Internet browsers, and tablets. AdWords does not offer the ability to target age or gender at this time for search campaigns unlike Bing Ads.Ĥ. You can leave your bid at the default of +0% or bid up your selection up to +100% of your default bid. Just underneath the “Locations” section you will find “Targeting Options”, click to see your options in this section and review where you may want to consider adding additional incremental bids. If you prefer you can bid by radius by selecting the radio button “near a business or other location”, but be aware you will only be able to set one radius location not multiple locations as in AdWords Enhanced Campaigns.ģ. For example, my default bid may be at the US level, I may bid +10% for the state location, and I may bid +25% more for the city location. I will typically bid higher incrementally as I near the location to my client’s business. Make sure to change your incremental bid as you desire for these newly added locations. Make sure to click to include that location and it will appear in the field just above in the “show your ads in these locations”. Use the “browse” or “research” tab underneath “Selected cities, metro areas, states/provinces, and countries/regions” to find the locations you want to add. Tick the radio button next to “Selected cities, metro areas, states/provinces, and countries/regions”.Ģ. Go to locations and open the selector by clicking the arrow. Click the campaign name from the campaign summary page and then click settings. In Google AdWords you only set targeting at the campaign level.įor this example I am only going to mention how to “Enhance” settings at the campaign level, but you can follow these same steps at the ad group level as well, overriding any campaign settings.ġ. Remember, in Bing Ads you have some of the same, but also improved functionality, as you can set your targeting at the campaign level or ad group level. Second, you can tweak your Bing Ads settings to provide much of the same functionality as Google AdWords Enhanced campaigns with a few savvy setting updates. Google AdWords did away with this option in Enhanced Campaigns. If you have embraced AdWords Enhanced Campaigns early and like it, here’s how you can “Enhance” your Bing Ads campaigns.įirst, one important difference between AdWords and Bing Ads, if you had previously segregated your mobile campaigns out from your desktop and tablet campaigns you can still continue to do so with Bing Ads. Google AdWords has recently rolled out Enhanced Campaigns and will be migrating all AdWords advertisers into their new program by mid-June. This article will show you how to “Bing Up” and enhance your Bing Ads campaigns to mimic some of the functionality available in Google AdWords Enhanced Campaigns. Microsoft PromoteIQ Microsoft PromoteIQĪs a Google AdWords Certified Partner and Bing Ads Accredited Professional, I am very familiar with both platforms and the benefits and differences of each.
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